Know Thy Customer!: How to Follow Marketing's First Commandment (2020)

Know Thy Customer How to Follow Marketing s First Commandment Whether you re a marketing manager a customer service manager or anyone involved with and affected by customer satisfaction Know Thy Customer should be your first resource to answering the ongoing
  • Title: Know Thy Customer!: How to Follow Marketing's First Commandment
  • Author: Kevin Sharp Daniel Johnson
  • ISBN: 9780850132731
  • Page: 105
  • Format: Paperback
  • Know Thy Customer!: How to Follow Marketing's First Commandment
    Whether you re a marketing manager, a customer service manager, or anyone involved with and affected by customer satisfaction, Know Thy Customer should be your first resource to answering the ongoing question of how to monitor the health of the customer relationship in order to deliver better and consistent service and satisfaction to your customers and coWhether you re a marketing manager, a customer service manager, or anyone involved with and affected by customer satisfaction, Know Thy Customer should be your first resource to answering the ongoing question of how to monitor the health of the customer relationship in order to deliver better and consistent service and satisfaction to your customers and co workers throughout your company The first half of this one of a kind answer book features nine chapters on the fundamental principles of conducting customer satisfaction research, including Introduction to Customer Service Research Need for Customer Research Tasks of Customer Research Seven Deadly Sins of Customer Research Principles of Customer Service Research Customer Research Techniques Designing Customer Research Analyzing Customer Research Ten Common Questions AnsweredThe second half of Know Thy Customer provides models and methods for preparing, conducting, analyzing, and reporting the findings for three practical research projects, including Getting to Know Customers Group Discussions The Service Environment Shadow Shopping and Checking Performance Customer Report Card There s even a section on Questionnaires that provides eight different approaches to customer satisfaction surveys.
    • [☆ Know Thy Customer!: How to Follow Marketing's First Commandment || ✓ PDF Download by ☆ Kevin Sharp Daniel Johnson]
      105 Kevin Sharp Daniel Johnson
    • thumbnail Title: [☆ Know Thy Customer!: How to Follow Marketing's First Commandment || ✓ PDF Download by ☆ Kevin Sharp Daniel Johnson]
      Posted by:Kevin Sharp Daniel Johnson
      Published :2019-08-13T11:46:10+00:00

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