The Complete Marketer: 60 Essential Concepts for Marketing Excellence (2020)

The Complete Marketer Essential Concepts for Marketing Excellence The Complete Marketer is a solid introduction to the marketing discipline broken down into over constituent chapters including digital marketing understanding consumers understanding markets ma
  • Title: The Complete Marketer: 60 Essential Concepts for Marketing Excellence
  • Author: Malcolm McDonald Mike Meldrum
  • ISBN: 9780749466763
  • Page: 472
  • Format: Paperback
  • The Complete Marketer: 60 Essential Concepts for Marketing Excellence
    The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team McDonald and Meldrum have simplified the marketing discipline The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team McDonald and Meldrum have simplified the marketing discipline translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors marketing know how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.
    • [MOBI] ç The Complete Marketer: 60 Essential Concepts for Marketing Excellence | BY ↠ Malcolm McDonald Mike Meldrum
      472 Malcolm McDonald Mike Meldrum
    • thumbnail Title: [MOBI] ç The Complete Marketer: 60 Essential Concepts for Marketing Excellence | BY ↠ Malcolm McDonald Mike Meldrum
      Posted by:Malcolm McDonald Mike Meldrum
      Published :2020-04-04T11:39:03+00:00

    One Reply to “The Complete Marketer: 60 Essential Concepts for Marketing Excellence”

    1. The Complete MarketerBY Malcom McDonalds and Mike MeldrumPublisher KoganPageSubtitled 60 essential concepts for marketing excellence this book provides a broad sweep of marketing concepts and information.Written as a text book it provides information on the concept of marketing types of marketing understanding the market and customers use of social media and digital technologies and the planning and developing strategy for a marketing program The information is comprehensive, while still being a [...]

    Leave a Reply

    Your email address will not be published. Required fields are marked *